Sports marketing, a subdivision of marketing, focuses on the promotion of sports and events as well as other products and services through sporting events and teams. It is a very lucrative field that rakes in millions, if not billions, of dollars in revenue each year. And with such profitability margins, it is no wonder that everyone wants in on the bandwagon.
If you want to get a job in sports marketing though, you should first figure out the kind of sports marketing you want to might want to get into. Sports marketing is categorized into three kinds: the first being the advertising of already popular sports and sports associations, the second being the promotions of products and services through sporting events, teams, and popular sports figures, and the third being the promotion of a relatively unpopular sport to increase participation.
The preparation you need to do in order to get a good job in sports marketing will obviously depend on the kind of sports marketing you wish to enter. However, for all three it is safe to say that a degree in marketing will serve a sound platform from which to launch your career. However, even if you do already have a degree in marketing, it is still a good idea to sign up for additional sports marketing courses to deepen your knowledge and skills in the specific sport or field you want to engage in. Examples of sports management related courses you can take include Sports Business Management courses, Sports Law, Talent Identification, Marketing and Endorsements, and more. There are also educational institutions that offer undergraduate sports marketing degrees, which is perfect if you have decided on a career path and still in the process of choosing your undergraduate major.
Whatever you marketing background might be though, what is perhaps more important than the additional coursework you can take is a passion for the sport(s) you will be promoting or using as a base to promote products and services. The reason for this is that the target of all sports marketing campaigns are sports fans, fans which are very notorious for their passion for the sport and loyalty to teams and favourite players. If you want to be able to sell what needs to be sold to these fans, you have to be fully immersed in the sports culture to understand their psyche and be able to develop a marketing campaign that they will embrace. This criterion is perhaps one of the things that you might not realize employers will be looking for. It doesn’t matter if you are applying for an entry-level position as a copywriter for sports ads, or as a sports manager of the biggest NFL team, if you don’t have passion for the sport, it will show and no one in the sports industry will be willing to hire you.
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So before you even send out your resumes and go to job interviews, make sure that you don’t just possess the skills of a good marketer, but can talk shop with the most avid sports fans wherever you go.