Web marketing, also referred to as online marketing and Internet marketing, has a very broad scope and so means tons of opportunities for people seeking to find a job in the industry. Before you start looking for a hob in web marketing though, it would pay off if you actually knew the different kinds of jobs you can take on. Without this knowledge, you’ll probably end up sending off your resumes to irritated companies and businesses whose needs your skill set do not really match up with.
Web marketing is usually categorized into the following categories: search marketing, social media marketing, and pay-per-click marketing. Note though that these categories employ overlapping marketing strategies and are continually evolving as the Internet itself rapid evolves.
Based on the above categories, you should be able to figure out which web marketing jobs will fit your skill set. When it comes to search marketing jobs, concepts and skills you need include technical search engine optimization skills, web analytic skills, understanding of paid search ads, and search trends. For social media marketing, a firm marketing background is a must with a specialty in public relations a big plus. The reason for this is that social media marketing is often used as part of a company’s public relations campaign, making someone with a background in public relations an asset. However, social media marketing also need people who have good web analytic skills and can make sense of the data from social media sites, so that the social media campaign will be able to show data on whether metrics are being met or not. Last but not least, when it comes to pay-per-click marketing, it is ideal to have a background in advertising since this is the equivalent of billboards and other traditional ads on the Internet. Again, people who have web analytic skills are needed for pay-per-click marketing campaigns, but when it comes to the creative side, those with advertising skills are what are in demand.
Once you have matched up your current skill set with that of the web marketing category that you plan on entering, it is time to look for a job. The good thing about web marketing jobs is that there are so many job vacancies that open up every single day. However, you have to be ready to take on freelance jobs and telecommuting gigs since they are the most common web marketing jobs available. If you are just starting out, it is a good idea to take on such jobs to add to your experience.
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You can also, of course, focus on landing a web marketing job with a reputable company. If this is your aim, make sure you research the company’s thrust so that you can be specific about why you will be right for the position in their company. Include links to your past and future clients and work samples, and don’t be shy in following up your application. Remember, there will be thousands of other job seekers after the same position, so it is up to you to show them just how much you want the job.