Marketers are perhaps one of the most sought after professionals nowadays with all businesses from all industries using some form of marketing strategy to effectively leverage their products. Without an effective marketing strategy, businesses know that they simply won’t be able to thrive, and may even fail, in such a competitive environment.
With such a high demand in for marketers, it is no wonder that marketing degrees are also being offered left and right. However, what you should realize is that there is far more to being a marketer than having the gift of gab. It takes more than just smooth talking your way to good deals, and in fact will entail a very solid grasp of the basic marketing knowledge and skills, as well as the specific industry of the business you will plan to enter as a marketer. Your level of knowledge, as well as your drive and ability to learn as you go about building your marketing career will determine how much of a success you will become in this this field.
Getting a marketing degree is the first step you should take if you are serious about becoming a marketer. While it is possible to succeed as a marketer even coming from a different background, an undergraduate degree in marketing will obviously give you an advantage compared to someone who has to work his way up the ranks with no such credentials.
What is even more important than the diploma you get from finishing a marketing degree though are the concepts, strategies, techniques, and tools that you will need to do your job well. Again, you can learn most of this on your own through experience, but why take the trial-and error approach when you can save yourself time and start with a clean track record before embarking on a promising career?
If you do decide on taking a marketing degree though, you should already have a goal and a plan in place, even before you graduate and search for a job. The reason for this is that marketing itself has many aspects that will lead you to very different career paths. Examples of the most common positions in/aspects of marketing include advertising, public relations, product and brand management, and market research. Each of these will require you to focus on more a more specific knowledge and skill set if you want to truly excel in your chosen field.
For example, if you plan on pursuing a career in public relations, then you’d better take additional coursework on writing to polish your skills when it comes to writing press releases and speeches. On the other hand, if you wish to enter market research, then you should deepen your experience in making test scenarios and honing your statistical analysis skills.
All of this can be done in conjunction with your undergraduate studies if only you have a plan in mind so that the choices you make will truly make a difference once you step into the real world.