Digital platforms and various forms of technology have changed the way that individuals earn a formal degree. With laptops, tablets, and smartphones changing the way that individuals stay connected with the outside world, many prospective students are open to the idea of entering school because classes can be completed from the comforts of their own home. If you have dreamed of entering the world of advertising, brand management, or marketing research, you should consider pursuing an online marketing degree with a reputable institution. If you are not sure how to earn an online degree with a focus in Marketing, read on and learn what you need to know.
Make a List and Start Researching Accredited Online Marketing Degree Programs
Marketing teams may be the key to a company’s success, but to enter into a specialized positions within the field you will need a foundation of skills that you can only attain from a formal and accredited degree program. The first step to choosing an online program that teaches students the basics of marketing is to make a list of schools and programs that are appealing to you.
Once you have a long list of different online programs available to students in your city or state, you should search each program to see if they are nationally accredited and if the program has its own specialized programmatic accreditation. By selecting a nationally accredited school, you have peace of mind in knowing that the credits that you earn will be transferable to any accredited institution acknowledged by a regional accreditor. Accredited schools are also recognized by the US Department of Education and can participate in Federal lending programs. Choosing a school that is accredited by a specialized body that oversees the standards of a program will also ensure you learn what you need to know about the field to be an asset to employers.
Applying to the Right Online Marketing Program
After you narrow down your list to only the most reputable accredited programs, the next step is applying to the best programs based on the quality of professors, the cost of tuition, the duration of the program, the specializations available, and financing. Some programs are much more competitive than others, so you must start the application process in advance. You should use job placement percentages, graduation rates, and the number of months it takes the average student to complete the program as indicators so that you choose a program that really prepares you for a career in the growing field.
What is the Job Outlook?
Many positions in marketing and advertising show a very positive future. A majority of these positions have a positive job outlook and rising average salaries. Advertising and marketing managers, for example, earn an average of $108,260 per year and employment in the field is expected to grow by 14%. Marketing researchers show employment growth potential of up to 41%. If you would like to enter an industry that will never be phased out, marketing is a great field to study.
The key to attaining an online degree is being self-disciplined and realistic. Do not underestimate how much of a commitment earning an online degree will be, and stay organized and focused. Once you complete all of the coursework, take the degree you have earned and look for the best career opportunities.