The introduction of INFOGRAPHICS or Information graphics in graphical representations, visualizes data or knowledge in clear, concise form. Infographics are associated with the improved cognition of ideas. They can be used to enhance human perception and reasoning.
The ‘2’ Types of Infographics
Two types of infographics emphasize either theme or reference. Theme graphics used in infographic visuals represent data in chart or graphical design. Statistical content is often the source of theme graphics in INFOGRAPHICS. Data visualizations may also make up the entire infographic image. Expert identification of the proper graphic illustration of a set of data requires consideration of underlying factors, mostly sourced in the computation of those figures according to a mathematical formula or analysis. Aesthetic considerations for implementation of data visualization in an INFOGRAPHICS requires measure of size, shape, and position. Time series data, maps, networks, and statistical distributions (i.e. frequencies, histograms, linear regressions, proportionality, trend analyses, etc.) are found in infographic display of data visualization. Reference graphics are specific icons pointing to data, but not illustrative of underlying meaning.
The instruments used in creating INFOGRAPHICS may be as simple as a pencil, graph paper, and ruler, or be as sophisticated as a statistical software applications programmed to analyze and reproduce results in graphical illustration. The creation of data visualization by way of computer software is the most common method of generating graphics. Web-based applications on the internet also offer free applications for visual construction of infographics. Some sites provide pre-designed templates for insertion of custom data, making the representation of statistical results easy. Design-in features allow users to plot data visualization in graphical illustration for embed in infographic content.
Infographic Design in Advertising
Infographic design trends found in advertising use infographics to produce a strong message about brand identity. Online marketing campaigns deploying infographics as part of advertising strategy, include INFOGRAPHICS in search engine optimization and other key marketing collateral in support of business intelligence. Visitors to a company’s social media homepage, are informed of company performance and other values in the visuals of an infographic. Targeted, precise, and perfect for reporting, INFOGRAPHICS encapsulate an entire range of values in a single statement. The best infographic designs convert visitors to a homepage into customers. Visual imagery performs a dialogue with consumers engaged in a site, expiating content with the type of immediacy that global clients require. If the demand for translation of natural language into graphical format is hot, it is because infographic advertising captures the energy and the ideas of a product, service, or feedback panel far better for audience consumption than a lengthy discussion.
The Future of Infographic Media
Forward thinking companies acknowledge that the virtual revolution has transformed the way information is represented. If data driven strategies drive the operational performance of companies, knowledge sharing is the fuel for the fodder in the area of professional performance.
INFOGRAPHICS serve in benchmark of professional and organizational activities along this continuum. When professionals want insights into the performance of a product, service, or program INFOGRAPHICS summate those findings without the time and space consuming details. A touchstone, an infographic edifies the direction of a scenario, reason for a message, or solution to a problem in an instance.
For more information on the topic of INFOGRAPHICS, see ” The State of Infographics: The Rise of a Revolutionary Marketing Tool“.