What Is Social Media Marketing?

Social Media MarketingIf you have given serious thought to the pursuit of a career in the field of internet marketing, you may have asked yourself the following question at some point: “What is social media marketing?” Below, you will find an answer to this important question and several others that pertain to the world of social media.

Social Media Marketing – A Brief Overview

In order to define social media marketing, it is important to first gain a basic understanding of what social media is. In short, a social media channel is one in which individuals can connect with others for the purpose of socializing, exchanging ideas, and/or doing business. Two of the most prevalent forms of social media at this point are Facebook and Twitter.

Once one has gained a basic understanding of what social media is, the concept of social media marketing can be explored. Basically, social media marketing is a form of online advertising that involves the use of channels like Twitter and Facebook to advertise a business’s goods and services. As a form of online advertising, one of the primary goals of social media marketing is to ensure that the client’s website, blog, and/or videos attain top ranking in the search engine results pages of major engines such as Google, Bing, and Yahoo.

Types of Social Media Marketing

There are a plethora of different types of social media marketing that a professional advertising company may employ. Some of them include:

1. Branding

Although broadly defined, branding is basically the process of using distinct icons, text, mottos, and other forms of graphic design to cultivate a unique image for a business and the goods or services it sells. In the article, What is Branding and How Important is It To Your Marketing Strategy, we learn that there are many ways that social media marketing strategies can be employed to advance a business’s branding campaign, including the use of social media profiles. There, professional marketers can incorporate background images and textual data that emphasize the client’s products and services in a manner that generates curiosity amongst prospective clients.

2. Blogging

Since blogs are highly interactive online channels through which business owners can develop meaningful relationships and dialogue with the public, they are considered a form of social media marketing. Blogs can be employed to advance the economic interests of a business in several ways. First, consistently creating interesting, informative content regarding one’s goods and services can help generate curiosity from the public. Additionally, great blogging work can help a business attain prominent ranking in the search engine results pages, thereby increasing that business’s online visibility and subsequently boosting conversion rates. Moreover, blogs function as forums through which businesses can develop and maintain on-going relationships with customers, making them more likely to buy goods and services over and again and even become brand ambassadors.

3. Promotional Product Giveaways

Promotional product giveaways are yet another effective social media marketing strategy that a business can employ for the purpose of experiencing continual growth and expansion in the online world. For example, a social media marketing agency can launch a Facebook advertising campaign for its client which includes hosting a contest which offers a free promotional product to the winner. In addition to generating interest regarding the client’s goods and services by simply hosting the contest, the marketing company will also boost the client’s visibility when the promotional product is worn or used.

Related Resource: Market Resource Technician


If you have ever given consideration to the pursuit of a career in marketing, you should know that gaining an understanding of the social media marketing world can help you perform well in this sector. In having gained a basic answer to the question “What is social media marketing?,” you can determine whether pursuing this field vocationally would help you accomplish your professional objectives and/or generate personal fulfillment.