How Do You Get a Job in Market Research?

Many fresh graduates struggle to get a job in market research. This is mainly due to the increased job competition created by the large number of people who graduate from colleges and universities across the country. The demand for market researchers has also diminished, as companies continue to leverage big data to get market information. The rate at which people secure employment now largely depends on how smart and aggressive they are. Here are smart tips you can apply to get a job in market research.

Identify a Research Path

The first step you should take when looking for a job is to pick a research path. You need to determine whether you perform better in numeracy or whether you are comfortable with talking to people face-to-face and learning more about them. Numerical research path is suitable for individuals who love statistical analysis. This includes those who major in mathematics and economics. On the other hand, the path of interacting and learning more about people is suitable for psychology, communication and sociology majors.

Create and Build an Online Profile

Almost everything is being done online, from job listing to interviewing and even recruitment. Before you look for a job, it might be wise to establish a professional online profile. Create an account on LinkedIn, FastPitch and Google Profile. Delete all the potentially controversial Facebook and Twitter posts you may have. Update yourself on the latest industry news by reading blogs and magazines related to market research. Take it up a notch by blogging and contributing in online conversations about market research topics.

Explore Other Job Application Techniques

Do not rely too much on the conventional application techniques like job boards and online listings. Instead, find out the market research companies that are hiring and make speculative inquiries. This involves engaging them on Twitter or using emails and inquiring about possible vacant positions. Doing this shows that you are very willing and highly interested in working with them. You will most likely be the first person in their mind during recruitment.

Optimize Your Curriculum Vitae

Your curriculum vitae (CV) should be well written. It must have the relevant keywords and highlight your previous research experience, according to The Guardian. The research highlighted must contain all the projects you did and the relevant work placements. Divide the CV into several sections separated by headings. Include bullet points when writing the sections that highlight the research skills and responsibilities acquired and all the key insights and recommendations.

Network Widely

Networking will give you a perfect opportunity to interact with many professionals in your field and create friends. It can work in your favor by allowing you to establish meaningful connections with potential employers. Make sure you attend all the events, seminars, conferences and career meetups relevant to market research. Be ready to talk a lot, shake many hands and conduct aggressive follow-ups.

Be Vibrant During the Interview

Remember marketing research agencies will hire the person and not the curriculum vitae during interviews. This is your chance to show the interviewing panel who you truly are by bringing the good attributes to life. Show them how you are passionate about the industry and the company. Arm yourself with the relevant industry knowledge as well as the information about the company you are applying to.

Related Resource: What is a Strategic Planner in Marketing?

Working as a market researcher is a potentially rewarding career. However, getting a job in this field can be difficult if you are not willing to do things in a different way or employ aggressive job-hunting techniques. The tips discussed above will give you the motivation you need to look for and get a job in market research.