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The Art of Low-Brow Advertising
The average commercial runs for roughly 30 seconds. That's not much time to grab the viewer and never let them go. Advertisers typically rely on a small set of sure-fire archetypes to win the audience over. Many of these, but not all, are comic in nature. This is especially true for high-stakes advertising like the Super Bowl where a single 30 second commercial can run the advertiser upwards of $4 million
At Top Marketing Schools we decided to take a look at the most overused and exploited comic archetypes in the marketing industry. And here are the top 10 that we were able to come up with:
Top 10 Archetypes in Low-Brow Advertising
2. Gratuitous Physical Humor
4. Sexual Innuendo
6. Battle of the Sexes
8. Raw Hunger
9. Celebrity Cameos
10. Banned and Shocking