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The editors at Top Marketing Schools decided to research the topic of:
Mobile Marketing: No Longer a Spam & Pop-up World
Intro: The face of marketing is changing and adapting as society becomes more and more technology-dependent. Mobile is now the first screen of influence for many marketers while adults are spending more time on mobile media than newspapers and magazines.
Timeline of Mobile Marketing
Middle ages
- Town criers are used to spread messages
1876
- First telephone introduced by Alexander Graham Bell
1973
- First mobile portable handset invented
1992
- First text message sent from computer to mobile phone
1993
- First mobile phone that both sends and receives texts introduced
1998
- Term "spam" officially added to dictionary to mean unwanted, junk emails
2003
- First commercial mobile SMS launches. Short codes introduced for use with text message marketing
2005
- Nike and Pontiac launch SMS campaigns
2007
- 2.4 billion SMS users worldwide
- Apple iPhone is released in U.S.
- Texting is embraced: Average monthly texts (218) outnumber calls (213)
2010
- Quick response (QR) codes start being used in mobile marketing
- Cambridge dictionary adds "text" as a verb
2011
- Mobile marketing becomes a $14 billion+ industry, including $9.3 billion worth of music
2013
- Android and iOS battle it out for market share
Businesses embrace new technology for mobile outreach
- Square-like apps for payment
- Same-day shipping through Amazon and eBay
- Mobile fingerprinting to secure payments
- Augmented reality in which customers can point their mobile cameras at products for reviews and discounts
2014
- Mobile Internet usage will overtake desktop Internet usage
2015
- 81% of U.S. mobile customers will have smartphones
- Mobile marketing will generate $400 billion in sales (a 52% increase in just two years)
- Retailers and marketers will spend $19.8 billion on mobile marketing, up from $6.7 billion in 2012)
2016
- Global mobile marketing spending will grow to $22 billion
We Love Our Mobile Phones - and So Do Businesses
91%
- Adults who have their mobile phone within arm's reach
271 million
- Adults who own some type of mobile device
75%
- Percentage of smartphone market held by Apple and Android
86%
- Users who use their smartphone while watching TV
$22 billion
- Mobile advertising spending
- 2012 - 2010
- $22 billion - $3.4 billion
15%
- Online retail sales in 2013 made through mobile devices
3 in 4
- Mobile users who use their device for shopping
$39 billion
- Estimated scope of mobile commerce sales in 2013 SOURCES
- http://www.mediapost.com
- http://uncp.edu
- http://smallbiztrends.com
- http://eztexting.com
- http://www.forbes.com
- http://www.mobilityinenterprise.com
- http://www.bizjournals.com
- http://www.nielsen.co
- http://mediame.com
- http://news.yahoo.com
- http://www.emarketer.com
- http://www.eztexting.com/sms-marketing-resources/tips-tricks-articles/history-mobile-marketing.html
