How Can I Specialize A Marketing MBA?

Marketing MBAIf you have given any consideration to earning a degree in order to facilitate the development of a career in education, you may have wondered how you can specialize a Marketing MBA to accomplish this objective. There are a plethora of specialties within the marketing MBA sector that you can choose from, and you can find general information regarding this subject below.

Specializing A Marketing MBA

There are a plethora of ways that a Marketing MBA can be specialized, and your options are limited only by the educational institution you plan to enroll in. With this thought in mind, you should make a point to thoroughly research the college or university you will apply to in order to determine whether you will be able to specialize in your area of interest. For example, if you were to gain acceptance into New York University’s marketing program, your specialization options would include:

Product Management

Students who opt to specialize in product management will be prepared to handle the roles and responsibilities associated with brand maintenance. In many cases, individuals who select this specialization do so in preparation to become product or brand managers. These individuals will generally gain the knowledge and experience necessary to manage a single-product company or large organization. Some of the skills taught in this specialization include how to build and defend brands, collect and analyze market research data, and develop new services or products. Individuals who want to work within the consulting sector or hold senior management titles within any sector will often find that this specialization can best prepare them to accomplish their professional objectives. There are several courses within this specialization that a student might expect to take, and some of them include Retail Operations, Innovation & Design, and Judgment and Decision Making.

Entertainment, Media, & Technology

This specialization provides students with information regarding the strategic principles that facilitate development and growth within the entertainment industry. Additionally, this specialization explores emerging industry concepts while also analyzing the structure and activity of leading companies within the sector such as Sony, Disney, Time Warner, NBC Universal, and Viacom. Students who opt for this specialization will be afforded the opportunity to study a plethora of disciplines, including accounting, economics, finance, marketing, law, information systems, and management. Some topics that will likely be covered include sports, music, theater, cable, production, network television, movies, publishing, new media, telecommunications, radio, and syndication. A course one might expect to take with this specialization would be Entertainment and Media Industries.

Luxury Marketing

Individuals who pursue a degree in luxury marketing will gain the knowledge and experience necessary to grapple with the complexities indigenous to this sector. In selecting this specialization, students will learn how to address challenges associated with the marketing of luxury services and products like identifying the target market, developing a long-standing and meaningful relationship with consumers, and grasping the critical role that brand image plays in facilitating perpetual growth and expansion. Some of the courses one might expect to take with this specialization include Prestige Brands in a Digital Age and Advanced Marketing Planning.

Careers in Marketing

There are numerous career opportunities that an individual who obtains a Marketing MBA will have. This is the case for several reasons, including the fact that this type of degree provides knowledge and experience in fields that are applicable within almost any professional sector. Some of the career options that one might consider include becoming a marketing manager. According to the U.S. Bureau of Labor Statistics, a marketing manager can expect to earn $115,750 annually.

Related Resource: Marketing Representative


If you have thought about advancing your education in order to pursue or further develop a career in the marketing sector, you should know that attaining your MBA in Marketing can help you accomplish this objective. Now that you understand several ways that you can specialize a Marketing MBA, you may be able to determine which educational path will best facilitate the accomplishment of your professional goals.