What is a Social Media Marketing Strategist?

Social Media Marketing StrategistThe Social Media Marketing Strategist is a fairly new one in the field of marketing. If you are interested in pursuing a career in marketing, specifically in digital marketing, you have to consider what your interests are and where your strengths lie. If you are a creative individual and a strategic thinker who has a passion for the web and its many uses to market a company, you must learn more about the social media marketing strategist role. If you are not familiar with what a professional with this title does, read on and learn what you need to know.

How Does a Social Media Strategist Differ From a Social Media Manager?

When social media platforms like Myspace and Facebook first hit the world wide web, the entire purpose of the platforms were for people to meet new friends or to connect with friends and family members. It was not until recently that marketing geniuses realized that they platforms could be used to communicate value, build brand recognition, expand a book of business and inspire customer engagement. Now that social media marketing is so popular, there is a need for managers and strategists to maintain profiles and to strategize how to use marketing channels to get the most from digital tactics. A strategist is responsible for being a creative thinker who looks for ways to tie in other marketing channels and tactics to compliment with social media efforts.

What Are the Roles and Responsibilities of Social Media Marketing Strategists?

All of the responsibilities of a strategist are centered around creating innovative and exciting ways to keep the public engaged and familiar with your brand. To do this, you will need to be social and to conduct research as you are using social media. You will develop strategic plans based on the research that you conduct and then implement these plans to successfully grow your social media audience in a target market. You will also create compelling content and publish it to the community to keep key demographics engaged and talking about the brand.

By doing research to identify influencers, you will be able to choose complimentary marketing tactics to grow web traffic and to increase the efficiency of social media marketing. When you work as a strategist, you specialize in social media but you will need to use other mediums online which requires a knowledge of marketing as a whole. You can never be an expert in social media marketing, because it is ever-changing, but you can an adaptive professional who is well-rounded in the marketing discipline. This includes digital and traditional marketing principles.

Related Resource: Web Marketing

Social media is forever changing, but it is definitely going to be around for the long haul. If you want to use social media platforms for more than just communicating with your friends, you can turn it into your profession by marketing and strategizing for a mid-sized or large Fortune 500 company. According to Onward Search, about 16 percent of professionals in social media are classified as strategists and they earn between $36,000 and $103,000 per year depending on their location. If you would like to work in a developing field that requires you to think outside of the box, consider becoming a social media marketing strategist and become a digital marketing specialist.