What Is The Typical Salary For Someone With a Marketing Degree?

While there are a plethora of great degrees an individual could choose to earn, attaining a degree in marketing can be particularly advantageous. This is the case for several reasons, including the fact that the field of marketing offers several opportunities for personal and professional growth. If you have been thinking about attaining a degree in marketing, you may be wondering what type of salary you can expect to earn after graduation. By learning the answer to this and other questions pertaining to the field of marketing, you can determine whether attaining a marketing degree is right for you.

Marketing-The Basics

Although broadly defined, marketing is basically a process through which the value of a good or service is communicated to prospective clients. The ultimate purpose of marketing is to sell the goods or services being advertised.

Earning A Degree In Marketing

Once you decide that you want to pursue a career in the field of marketing, your next step will probably be to attain a degree. (In many cases, an employer will not require job applicants to have a degree. However, individuals who have a degree in marketing are generally more likely to be hired.) When you begin to think about attaining your degree, note that you can earn the degree in the traditional classroom setting or online. These diverse educational options mean that many students will be able to meet career obligations as well as responsibilities to children or spouse while attaining the degree. Some of the classes that a marketing student is likely to take while attaining the degree include:

1. Marketing Research
2. International Marketing
3. Consumer Behavior
4. Marketing Capstone
5. Principles of Marketing

Marketing Degree Salaries

In addition to gaining a basic understanding of how to attain your degree in marketing, you should take how much money you can expect to earn into consideration. Determining the typical salary for someone with a marketing degree is contingent upon understanding what position that individual is applying for. For example, the Bureau of Labor Statistics reports that the typical salary for a Marketing Manager is $108,260 per year or $52.05 per hour. The Bureau also reports that a Market Research Analyst can expect to earn $60,570 per year or $29.12 per hour. Finally, the Bureau reports that the average salary for a Sales Manager is $98,530 per year or $47.37 per hour.

Marketing Degree Career Options

In recognizing that the salary you can expect to earn with a marketing degree is contingent upon the career path you select, you should take into consideration the wide variety of vocational options available. Some different positions an individual who holds a marketing degree can apply for include:

1. Marketing Assistant
2. Marketing Analyst
3. Business Development Representative
4. Marketing Sales Representative
5. Marketing Account Executive

In discussing jobs within the field of marketing, Laura Lake lists these as the top 5 entry-level positions for new college graduates.


If you are considering a career in the field of marketing, you should know that doing so can be very advantageous for you. In addition to offering you opportunities for personal and professional growth, the typical salaries earned by individuals with marketing degrees are competitive. By reviewing the information listed above regarding the field of marketing, you can determine whether pursuing a career in this field is right for you. Good luck!