If you are planning to pursue a marketing degree, one of the first things that you will learn is that there are several different types of marketing that a professional will need to be familiar with to market themselves as professionals. Marketing as a broad practice is all about communicating value to individuals or businesses who are willing to pay a price for a product or service, but professionals must know which tactics exist and which of these tactics are appropriate in certain situations. If you enroll in a Bachelor’s degree program majoring in Marketing, you will learn about all of the different ways to promote. Here are the types of marketing you may or may not be aware of before you start studying the discipline.
The Broad Definitions of Online and Offline Marketing
Up until a decade ago, online marketing was a newly started fed but not a trend. Now, Internet marketing has become so popular and effective that it has earned its own broad category as a marketing tactic. If you are looking for the most broad of definitions, types of marketing fall into one of two different categories: online or offline marketing. Online marketing is a marketing strategy that includes several different tactics that all require the Internet to make the tactics possible. Offline marketing are those traditional tactics that do not require the Internet. Between these two categories, there are hundreds of different special types of marketing.
Outbound vs Inbound Marketing and How They Work
If you name a marketing tactic, it is either a type of outbound marketing or inbound marketing. While inbound marketing does exist, the most effective and most common tactics are outbound, which means that companies are trying to reach out to their customers and prospects. Banner ads, email marketing, billboards, bench ads, and cold calling are all forms of outbound marketing. Inbound marketing focuses on ensuring that company is found when a customer have a genuine need for what that company sells. By building the brand and making the company easy to find online, the company is practicing inbound marketing.
Marketing Initiatives that Deliver a Return on Investment
Now that you know the broad types of marketing, you should familiarize yourself with different types of initiatives you can try that fall into the categories you have chosen above. If you want to practice outbound online marketing, you may want to use techniques like article marketing, social media marketing, banner advertisements, email marketing, or affiliate marketing. If you prefer to practice inbound online marketing, you can focus on branding, website design, and search engine optimization on and off-page so that your website is found.
In the traditional arena, there are plenty of type of marketing that are still effective today on the B2B and the B2C platform. Promotional marketing, referral marketing, direct mail marketing, telemarketing, and drip marketing are techniques you will learn about as an undergraduate. You will also learn how your pricing strategy can become a form of marketing.
You should decide what area of marketing you would like to work in before you start selecting specialty courses. Many experts within the field believe there are 7 different types of marketers and an unlimited type of marketing types. You will need to decide if you are a visionary, a researcher, a communicator, a brander, an Internet marketer or conventional professional as you review the qualities of each and as you learn what makes each marketer unique.
